Paid advertising
Paid advertising works when the right message reaches the right person at the moment they are ready to act.
We build campaigns around your unit economics: what a customer is worth, what you can afford to pay for one, and which audiences are most likely to convert. Search, social, retargeting and lookalike audiences each have a defined job.
Budgets rise only when the numbers say they should.
Most ad accounts are busy. Very few are built to scale profitably.
Most ad accounts are managed campaign by campaign. Budgets go up, cost per lead creeps up with them, and reports show clicks instead of revenue. Without clean tracking and a clear view of what a customer is worth, every scaling decision is a guess.
The ad earns the click. The landing page earns the lead.
Creative is built around the reasons your customers actually buy, not generic claims. Every ad points to a landing page written for that audience and that offer, so the promise in the ad is the first thing they see.
That alignment is why Kelvinaire’s Google Ads convert at 15.1%, against an HVAC benchmark of 2 to 4%.
You see what matters: cost per lead, lead quality, conversion rate and return on ad spend, tied back to real enquiries.
We review performance continuously and move budget toward what is working. For SWAT Party Bus, that meant 312 paid leads at $7.12 each, with spend weighted to the hours groups actually book.
Senior specialists
Built on your numbers
Clear reporting
One team, end to end
Common questions
We start with your best customers and build out from there: search intent, behaviour, demographics and lookalike audiences, refined as the data comes in.
Google, Meta (Facebook and Instagram) and LinkedIn. We recommend platforms based on where your buyers are, not a fixed package.
Yes. People who have already visited convert at a much higher rate. For SWAT Party Bus, retargeted visitors converted 2.4 times higher than cold audiences.
On cost per lead, lead quality, conversion rate and return on ad spend, tied back to real enquiries rather than clicks.
Yes. Strategy, creative, landing pages, optimisation and reporting, handled by one team.
Yes. Clear reports in plain language, showing what each dollar returned and what we are changing next.
Search campaigns usually bring in leads within the first one to two weeks. Performance keeps improving over the following months as the data builds.
There is no fixed minimum. We recommend a budget based on your market and what a customer is worth to you, and only scale it when the numbers support it.
Ready to grow with precision?
Tell us where the business is heading. We will show you where paid spend is working, where it is leaking, and what a campaign built on your numbers would look like.