Google Ads

Search, designed to sell.

Google Ads works when every search term, ad and landing page is built around what a customer is worth to you.

We structure campaigns around intent and cost per acquisition, fix the tracking first, and move budget toward the searches that turn into enquiries. Every campaign has one job.

Budgets rise only when the numbers say they should.

Start a project

The reality

Most Google Ads accounts pay for clicks. Very few pay for themselves.

Most accounts run on broad match and default bidding, paying for clicks that never convert. Reports show impressions and clicks instead of revenue, and without clean conversion data every decision is a guess.

Capabilities

Google Ads built around what a customer is worth

Search campaigns

Keyword strategy built on intent and what a customer is worth. Tight ad groups, negative keywords and ads written for the exact search, so budget goes to buyers, not browsers.

Performance Max and Shopping

Used where they fit, with the guardrails they need: clean conversion data, brand exclusions and asset groups built around real audiences.

Conversion tracking

Tracking fixed first. Form fills, calls and qualified leads from your CRM fed back to Google, so bidding learns from revenue, not clicks.

Landing pages

Every campaign points to a page written for that search and that offer. The promise in the ad is the first thing people see.

Budget and bidding control

Bidding and budgets tied to cost per qualified lead. Spend rises only when the numbers say it should.

Inside the flywheel

Search data that strengthens every channel.

Google Ads shows you exactly what your buyers search for and which terms convert. That data shapes the keywords your SEO targets, the pages your website tests, and the follow up your AI systems run.

Each channel makes the next one cheaper. That is the flywheel.

Proof

Measured on enquiries, not clicks.

For Kelvinaire, a Melbourne commercial trade business, Google Ads converts at 15.1%, against an industry benchmark of 2 to 4%, delivering 61 qualified leads a month.

You see cost per lead, lead quality and return on ad spend, tied back to real enquiries, in plain language.

How we work

01.

Audit and tracking

We review the account, fix conversion tracking and find where spend is leaking.

02.

Rebuild the structure

Campaigns rebuilt around intent, with tight ad groups, negatives and ads written for the search.

03.

Launch and learn

Landing pages matched to each campaign, then weekly optimisation on cost per qualified lead.

04.

Scale on the numbers

Budget moves toward what converts and grows only when the return holds.

Common questions

How much should we spend on Google Ads?

It depends on your market, your competition and what a customer is worth to you. We size the budget from your numbers, start where the return is clearest, and scale only when cost per qualified lead holds.

How long until we see results?

Search campaigns usually bring in enquiries within the first few weeks. Allow 60 to 90 days to learn, refine and settle into a cost per lead you can scale.

Do you manage Performance Max?

Yes, where it fits. We run it with clean conversion data and clear guardrails, alongside search campaigns that keep control of intent.

Will you fix our tracking?

Yes. Tracking comes first. Without clean conversion data, every bidding decision is a guess.

Do we own the account?

Always. The account, the data and the history are yours from day one.

Agency, freelancer or in house?

A freelancer gives you one pair of hands. An in house hire gives you someone to manage. We give you a senior team that runs Google Ads inside a wider growth system, with tracking, landing pages and reporting handled together.

Ready to make every click count?

Tell us where the business is heading. We will show you where your Google Ads spend is working, where it is leaking, and what a campaign built on your numbers would look like.

Start a project