Construction marketing agency
Ilett Digital is a construction marketing agency that builds lead systems for builders, contractors and commercial trades, so the right jobs find you through search, ads and a website that converts.
We start with your numbers: average job value, close rate and the work you want more of. Then we build construction SEO, paid search and tracking around those jobs, not around clicks.
Every enquiry is traced to the source that sent it.
Referrals built the business. They will not scale it.
Referrals and tenders arrive in waves, so the pipeline is full one quarter and empty the next. Most trade marketing buys clicks from small jobs and tyre kickers, and nobody can say which enquiries became signed work.
Every job feeds the next one.
Search data shows which services and suburbs bring in your best jobs. That shapes the pages your SEO builds, the searches your ads bid on, and the projects your website puts first.
Each job you win adds reviews, project photos and proof that make the next one easier to win. That is the flywheel.
For Kelvinaire, a Melbourne commercial trade business, Google Ads converts at 15.1%, against an industry benchmark of 2 to 4%, delivering 61 qualified leads a month.
For CK Plumbing in Brisbane, search brought a $10,000 job in the first two weeks, then 224% growth in monthly calls.
"We took a risk given that SEO didn’t work for us in the past with another provider... the results have been great. We’re only generating leads from the areas we want and they’re quick to adjust the target audience if required."
Innovation Air, commercial trade
"Unlike many digital marketing agencies, Brock actually gets results... Nothing is ever too hard, and he shows initiative to suggest strategies. It's good to have a local who knows the area, and who doesn't just talk a big game."
Allspex Tiling, Gold Coast
Smaller trades get the same system. Our digital marketing for tradies and SEO for tradies work runs on the same tracking and the same Google Ads discipline, scaled to the business.
Audit and numbers
Build the foundations
Launch and filter
Scale on jobs won
Common questions
The best marketing for a construction company is a system, not a single channel. Search visibility brings in people already looking for your service, Google Ads fills gaps quickly, and a website with real projects turns visits into quote requests. Tracking ties each enquiry back to the job it became.
Builders get more leads by showing up where buyers search, in the suburbs and services they want more of. That means a strong Google Business Profile, a page for each service and area, and ads on high intent searches. Every call and form is then tracked, so the best sources get more budget.
Yes, for most builders and contractors. Construction searches carry high job values, and competition in many areas is still light. Pages that rank keep bringing enquiries without paying for every click, and the same content helps you get named in AI search answers.
It depends on your service area, your competition and how fast you want to grow. We size the plan from your numbers, including average job value and close rate, and start where the return is clearest. You get a clear scope before any work starts.
Yes. Alongside builders and commercial contractors, we work with plumbers, electricians and HVAC businesses that want bigger jobs, not more small call outs. For CK Plumbing in Brisbane, that meant a $10,000 job in the first two weeks.
Google Ads can bring enquiries within weeks once tracking and landing pages are live. SEO usually takes three to six months to build momentum, then keeps compounding. We report on leads and jobs won from the first month, so you always know where things stand.
Ready for a pipeline you can plan around?
Tell us the jobs you want more of. We will show you where your enquiries come from today, where the gaps are, and what a system built around bigger jobs would look like.